Víctor Lozano — Commerce Strategist

Commerce is a performance sport.

Most people treat it like a press release. I think and write about the tactics, systems, and shifts that actually move revenue — Amazon, connected commerce, and what comes next.

How I think LinkedIn
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Where I focus

01
Amazon & Retail Media
AMC, promo architecture, Prime Day strategy, the AI Shelf. Not isolated tactics — a full commercial system that compounds over time.
02
Connected Commerce
Amazon is not the whole picture. TikTok Shop, D2C, brick and mortar — the O+O ecosystem where the real leverage lives. The O+O ecosystem is where the real leverage lives — and where most brands are still figuring out the map.
03
Commercial Strategy
Not what to do. Why it moves money. Top line or bottom line — I translate Amazon complexity into decisions a CEO can act on immediately.

About

Operator first.
Strategist always.

I've built my career at the intersection of luxury beauty, Amazon, and the commercial systems that actually move revenue. I know the corporate machine — its language, its layers, what drives decisions at the top — and I know what it takes to perform inside it.

I think about commerce the way a founder would: obsessed with results, impatient with theatre, always looking for the lever that compounds. I write about what I see — on LinkedIn, in plain language, with zero filler.

Amazon
Strategy, retail media, promo architecture, and the full shelf
Commerce
Online-to-offline, TikTok Shop, D2C — and how they compound together
What's next
AI-driven discovery, the AI Shelf, and where product search is heading

On LinkedIn

"Most commentary tells you what happened.
I care about what it means — and what to do next."

Amazon, connected commerce, AI-driven discovery. Short, sharp, data-backed. The posts operators save and leaders forward.

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Say hello
or follow the thinking.

I write about Amazon, connected commerce, and the AI Shelf. If something resonated or you want to exchange ideas — reach out.

Follow on LinkedIn contacto@vlozano.com